Martha Stewart believes women don’t have to sacrifice style while working in the garden.
Tractor Supply Company, the country’s largest rural lifestyle retailer, is launching the Martha Stewart Garden Apparel Line in collaboration with Martha Stewart, Marquee Brands and French Dressing Jeans Inc. The line will initially launch exclusively at Tractor Supply beginning the week of March 25 in 50 select stores and online.
The collection, which is launching with eight clothing items, is priced from $24.99 to $69.99. Debut pieces include a puffer vest, cargo convertible pants, a garden work shirt and more.
“This new line of apparel reflects my passion for gardening and outdoor work, so I am thrilled to share it with consumers,” said Stewart. “With creativity and hard work at the core of gardening, this collection embraces artistry and functionality, bringing ease to those who strive to keep a healthy, beautiful garden.”
In a release, Tractor Supply noted that women’s apparel continues to be an important product category for the company, especially when it comes to gardening.
“This launch with Martha Stewart is the perfect way for us to bring fashion and function to our gardening customers, with great new styles and products our customers can’t get anywhere else.” said Seth Estep, chief merchandising officer at Tractor Supply Company.
As of Dec. 30, 2023, Tractor Supply operated 2,216 namesake stores in 49 states, along with 198 Petsense by Tractor Supply stores in 23 states.
Marquee Brands has an extensive portfolio of brands including Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Motherhood Maternity, A Pea in a Pod and Bruno Magli.
