International Business: The Challenges of the Global Marketplace
International Business
Globalization has brought about the integration of various countries in business as a key factor in economic progress. Multinational corporations operate in more than one country, and the liberalization of the countries’ domestic policies facilitates the operations of such companies to reach out to the global market. Indeed, this article tries to capture the complexity of the subject by focusing on the definition of international business, its main activities, methods, and its effect on the global economy.
